PR Management - The Four Pillars Blueprint

Our Goal in Public Relations Management is to create, maintain and protect the company’s reputation, enhance its prestige, and present a favorable image using our signature Four Pillars of PR management Blueprint.

Strategic Communication

Our public relations special consultant uses a well known and establish Business Model Fundation to map out an unique Value Proposition and communication plan through the use of a Storybrand Messaging Filters.

Public Affairs

Our forth pillar is Public Affairs and business lifecycle and how to archive maximum results, by learning how to balance Flexibility and Control.

Media Relations

How do we meet people's need strategically in a way that adds More Value? Our consultant's uses Jay Abraham's 3 Ways to Grow a Business. Increase the number of customers, increase the average transaction value, an increase the frequency of repurchase.

The Direction of Influence

Football Field Communication Model provides the outcomes, structure, and sequence for quality communication. Step 1 "Identification - The outcome for creating identification is to get your audience to identify and relate to you and your message up front." Step 2 "Logic and reason", means giving your audience just enough facts and details to justify an emotional decision. Remember, people make decisions for emotional reasons, but they need to always be able to justify them with logic.

The best Strategic Influence is to create a unique identity & Consistenly Live it

Strategic Influence is a way to influence people before you even meet them.

To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.